The Sustainable Preservation Initiative
This complicated charitable organisation needed a simple way to explain their socio-economic and historical paradigm.
Many of humanity's most important heritage sites co-exist with some of the world's poorest people. Their combined futures are in danger. SPI creates economic stability by giving communities the tools to be self-reliant, leveraging their historic sites responsibly and freeing them to thrive. The result: the preservation of our collective legacy.
The brand developed to express that mission is lead by a simple and powerful line; "Build Futures. Save Pasts." And a connective, collaborative visual identity created to highlight the modularity and collaborative nature of the projects, as well as a wink to the ancient bricks that the organisation is trying to preserve.