Purple Bricks is a new breed of online estate agent, in need of a defined brand, campaign and series of comms platforms that explain and activate their differentiating benefits and innovations. 

Creative Problem - Estate agents aren’t top of anyone’s Christmas card list.  In the public eye they are long on unfulfilled promises and heavy on hair gel; certainly up there in the league of the most loathed trades.

However, Purplebricks aren’t like that at all.  With a hybrid approach that combines the efficiencies of an online platform, the personal service of the High Street, and the dramatic cost savings of a commission-free model, they’re changing the face of estate agency. We needed a way to communicate their core benefit and differentiate them from the crowd.

Creative Idea - You know that sick-to-the-stomach feeling when you’ve wasted money unnecessarily?  Well, in the world of estate agency, we’ve got a name for it. ‘Commisery’ – the misery you feel when you’ve spent thousands on commission but got nothing more for your money.

NB: Produced @ Snap London

UK Commercials - 30s:

Australian TV Commercials:

In addition to the UK & Australian ad campaigns, we also lead a redesign of the brand, the design of the new US website and developed a recruitment campaign for the property experts:


Recruitment is vital to the expansion of the Purple Bricks model, The below work was aimed at connecting to the right types of experienced estate agents looking to make a change in their professional careers.